Merchandise

North America Sports launches new Merchandise Initiative

BOULDER, Colo.-North America Sports and nine partner companies are proud to announce the launch of a new merchandise initiative for the 2008 race season. The new concept store will be featured at the North America Sports Marketplace at all nine NA Sports events in 2008. It will feature a new store look and layout as well as a focus on adding variety to the merchandise offerings.

“We had a goal to improve the merchandise component of our events by adding more options for athletes to choose from when they come to the Ironman Marketplace,” said North America Sports CEO Graham Fraser. “We have partnered with a number of companies who not only will be selling their various lines at the events, but also will have technical reps on hand to help explain and talk about the products to athletes.”

The nine merchandise partners in the venture include Zorrel, Sugoi, 2XU, Zoot Sports, Wigwam, Headsweats, TYR, Blue Seventy and Fuel Belt.

The new merchandise concept store will featured logoed race apparel as well as a full range of merchandise from the various partners. Former professional triathlete Marc Lees will oversee the new initiative for North America Sports. “All of the partner companies have been great to work with and have made a commitment to help us improve the athletes experience at the Ironman Marketplace,” said Lees. “We are trying to offering a better shopping experience in all ways-from an improved look of the store with flooring and new racking, to more variety of products, to having people on hand to explain the products and to offer great value at great pricing.”

The concept store will kick off beginning at the Ford Ironman 70.3 California event and will be featured at all nine events in 2008.